This document presents six directional studies for the Gudea splash screen, organised as two sequential decisions. First, choose the tone. Then, if the tone is "Premium Dark," choose its temperament. Each phone below runs the full five-and-a-half-second animation; click Replay All at any time to restart.
Each of these takes the same statue, the same wordmark, the same animation timing. What changes is the surface — paper or green or warm-paper — and the small grace notes around the edge. The choice is what tone of voice the brand should speak in: institutional, authoritative, or local.
Off-white paper ground, restrained corner rules, English wordmark.
The most considered, most quiet of the three. Closer to a museum catalogue or a financial report than a startup. The typography breathes; nothing competes for attention.
Brand-green ground with subtle radial atmosphere, slim progress hairline.
The voice of authority. Reads as the regulator, not the consumer — the body that sets standards, not the body that follows them. Closest in tone to existing Gulf-region pharma authority apps.
Warm paper, Arabic-first wordmark, Iraqi flag stripe at the foot.
The most Iraqi of the three. Speaks directly to a local audience without translation overhead — the Arabic typography leads, the flag colours close the composition. Reads as a national project, not an imported one.
If the answer to Decision One is Premium Dark, then a second question opens: how should the green feel? The same deep-forest ground can carry three quite different personalities — quiet authority, museum heritage, or Sumerian distinction. None of these are unrelated to each other; pick the one whose risk you'd rather accept.
The original Premium Dark, refined with gold accents.
A gold tagline and a thin progress hairline replace the white versions. Same composition, slightly warmer voice — the gold gives it the formality of a government seal without becoming ornamental.
Near-black green, a thin gold frame, and a serif datestamp.
The artwork sits inside its frame the way a Sumerian tablet sits in a museum case. The Roman-numeral datestamp ties the modern institution to its three-thousand-year namesake. Most heritage of the four.
A subtle wedge-mark pattern across the entire ground.
The pattern references the cuneiform script on the actual statue's tablet. The pattern can extend into other parts of the app — loading states, empty states, header backgrounds — making the splash a system, not just a screen. Most distinctive.
راجعنا ثلاث توجّهات رئيسية لشاشة البداية.
A clean and safe design, but it looks common and may not make the app feel unique.
الفاتح البسيط — تصميم نظيف وآمن، لكنّه شائع وقد لا يعطي التطبيق هوية مميّزة.
The strongest direction. It gives the application a more official, trusted, and regulatory feeling. This is the recommended direction.
الأخضر الفاخر — هو الاتجاه الأقوى. يعطي التطبيق إحساساً رسمياً، موثوقاً، ومناسباً لمنظومة تنظيمية وطنية. لذلك نوصي باعتماده.
It feels local and Iraqi, but it may look more cultural than official. For a national drug system, the design should feel authoritative first.
التراث العربي — يعطي إحساساً محلياً وعراقياً، لكنه قد يظهر كتصميم ثقافي أكثر من كونه تصميماً رسمياً. وبما أن النظام يخصّ تنظيم الدواء، فالأولوية أن يظهر بشكل سلطوي وموثوق.
After choosing Premium Dark as the main direction, we developed three variations from it.
بعد اختيار الأخضر الفاخر كاتجاه رئيسي، تم تطوير ثلاث نسخ منه.
Simple, official, and easy to approve. It is the safest version, but also the least distinctive.
الأخضر المؤسسي — نسخة بسيطة ورسمية وسهلة الاعتماد. هي الأكثر أماناً، لكنها الأقلّ تميّزاً.
A balanced option. It adds a heritage feeling without making the design too complex or too artistic.
الفاترينة — خيار متوازن. يضيف لمسة تراثية دون أن يجعل التصميم معقّداً أو فنياً أكثر من اللازم.
The most distinctive version. It connects the brand visually to Iraqi / Mesopotamian history through the cuneiform pattern. This gives the design a stronger identity, but it must be used carefully so it still feels official and modern.
النمط المسماري — النسخة الأكثر تميّزاً. تربط هوية التطبيق بصرياً بالتاريخ العراقي / الرافدي من خلال النمط المسماري. هذا يعطي التصميم هوية أقوى، لكن يجب استخدامه بحذر حتى يبقى التصميم رسمياً وحديثاً.
We recommend proceeding with Premium Dark, then choosing between:
نوصي بالاستمرار باتجاه الأخضر الفاخر، ثم الاختيار بين: